Public Relations & Digital Communications

Thursday, December 5, 2019

CSBA Presentation: Advocating for Transgender Students & Changing the Negative Narrative Through Media Relations

You can view this previous post to see all the videos from the presentation and more pictures.

Thursday, October 3, 2019

Advocating for Transgender Students & Navigating the Media Coverage to ABC 20/20 Blackboard Webinar

A sincere thanks to Blackboard for this opportunity and platform to share this important story about advocating for transgender students. Below are the slide deck and some of the videos featured in the presentation. It's very difficult to tell a decade-long journey in an hour, but we hope by sharing our story, it will help other students, teachers, administrators, and school staff to help and advocate for transgender students. A special thanks to ABC 20/20, Diane Sawyer, Caitlyn Jenner, and to all the staff and people from all over the country and world who helped make this a very productive and positive conversation.

Link to edWeb webinar recording.
Dr. Vannasdall Twitter @DavidVannasdall, LinkedIn, Website
Ryan Foran Twitter @RyanpForan, LinkedIn, School PR Podcast

Friday, November 30, 2018

CSBA Presentation: Creating a Communications Internship to Brand Your School District

Arcadia USD has created a Digital Communications Internship program to help tell the district's story in order to help recruit the best teachers and students, advocate for funding via parcel tax and bond measures and create community engagement and support. More than 30 students participate in the internship program and work for the Public Information Office. The student-interns serve as news reporters who cover the entire school district. Since creating the program, Arcadia USD has received a drastic increase of positives stories in the local media and on social media. The internship program, which won an "Excellence in Communications" Award from the California School Public Relations Association, has partnered with two local news publications and has stories published regularly. Ryan Foran, Chief Communications Officer, Arcadia USD Cung Nguyen, Board Member, Arcadia USD David Vannasdall, Superintendent, Arcadia USD.

FULL AUDIO FROM THE PRESENTATION BELOW, CLICK PLAY

Wednesday, November 7, 2018

4 Unique and Easy Ideas to Increase Social Media Engagement Podcast

Your social media pages don’t need to be all about you! Get tuned into your community and become a source and resource of valuable information for your followers. There are four unique and easy posts you can add to your social media strategy that will help drastically increase engagement almost immediately. The common theme among all four is “community.”

1. Scenic Photos

2. Sports Teams

3. Local Fire, Police, Utilities, City

4. Breaking News

Get creative and think about what posts are “universal” and appeal to the majority of your audience. What can most of your followers relate to? Listen to the podcast for more details and specifics on these four social media engagement strategies.

PLAY PODCAST

Friday, October 12, 2018

iMovie App Video Editing How to Zoom in and multiple camera effect with zoom

A great technique to correct framing issues on interviews, and another low to no budget way to make your studio video appear to have multiple cameras!.

Tuesday, October 2, 2018

Ken Burns Effect iMovie App Editing on iPhone Tutorial

Hoe to edit with the Ken Burns effect on the iMovie app, and how to make your photos and videos much more elegant and professional.

Tuesday, April 3, 2018

High-Quality Videos On A Low Budget

Creating high-quality videos is much cheaper than you would think. It's also critical for anyone in the field of public relations, marketing, social media, or any form of digital communications. We all know video is king on social media and most other mediums, but finding the right equipment on a budget can be difficult. In addition to the video of our little low-budget studio below, you can create these videos in the field and on the road. This makes for very engaging content that your audience will appreciate. Below is a list of all the equipment from Amazon, and here is a link to another blog for tips on how to use iMovie to create these high-quality videos. For my latest podcast episodes click here.